Lead-to-call conversion
from 30% to 55%.
Leadup, managing admissions for IMI New Delhi, XLRI, and IIM Calcutta, deployed a Kipps AI multi-agent system to qualify, re-engage, and convert leads across three different funnel stages — all fully automated.
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Results at a glance
Strong lead volume.
Fragmented conversion.
Leadup managed admissions for some of India's most prestigious management programs — IMI New Delhi, XLRI, and IIM Calcutta. While inbound lead volume was healthy, too many leads were dropping off between initial inquiry and counselling call booking. Manual outreach was inconsistent across programs, and scaling the team wasn't the answer.
- High volume of unqualified or low-intent leads across IMI, XLRI, and IIM programs
- Drop-offs between initial inquiry and counselling call booking
- Low engagement on follow-up — leads going cold
- Inconsistent communication across different premium programs
- Manual effort limiting scalability and response speed
Three AI agents.
One seamless funnel.
Instead of a single generic agent, Kipps AI designed a three-agent architecture — each specialised for one stage of the admissions funnel, working together with WhatsApp automation to move candidates from inquiry to enrolled.
Agent 1: Qualification & Counselling (IMI New Delhi)
Engaged inbound leads with structured conversations, checked eligibility (experience, education, intent), built trust, and scheduled counselling calls with the admissions team.
Agent 2: Offer & Re-Engagement (XLRI)
Reached warm leads with time-sensitive discount offers, created urgency using festive incentives, and nudged users toward action via WhatsApp follow-ups — ensuring no high-intent lead went cold.
Agent 3: Program Pitch & Conversion (IIM Calcutta)
Delivered personalised program explanations, mapped user background to program fit, handled objections in a natural peer-to-peer tone, and converted qualified leads into scheduled admissions calls.
WhatsApp Integration Layer
Across all three agents, WhatsApp was used for instant sharing of program details and brochures, discount information and reminders, direct next-step links, and reducing friction in decision-making.
Human-Like AI Conversations
Each agent was designed to sound like a trained admissions counsellor — not a bot. Natural, empathetic, intent-mapped conversations improved trust and response rates across the board.
Specialised Multi-Agent Architecture
Instead of a single generic agent, Kipps designed three specialised agents — each owning one stage of the funnel, with dedicated scripts, incentive logic, and program knowledge.
A smarter admissions funnel.
Built to scale.
“The three-agent system is exactly what we needed. Each program has different selling points and each candidate has different motivations. Having separate AI agents for qualification, re-engagement, and conversion — each with their own logic — transformed our funnel from scattered to structured. The results speak for themselves.”
“What used to require three different follow-up sequences, manually managed across programs, now runs automatically. Candidates get the right message, at the right time, from an AI that sounds like it actually knows the program.”
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