IRA Skills
Case Study · Online Education

From 50% to 70%
workshop attendance.

IRA Skills used Kipps AI voice agents and WhatsApp automation to turn paid-but-absent registrants into actual attendees — fully automated, no manual follow-ups required.

No credit card required · Instant setup

Results at a glance

50%→70%
Workshop attendance rate
65%
Call answer rate across all registrants
−80%
Reduction in manual follow-up effort
+70%
Increase in user engagement with reminders
The Challenge

Paid registrations.
Empty seats.

IRA Skills ran popular online workshops — including an Advanced Excel Workshop — but even after users paid, nearly half never showed up. Without a scalable reminder system, attendance was unpredictable and the team was burning hours on inconsistent manual follow-ups.

  • Attendance stuck at ~50% despite paid registrations
  • Users forgetting workshop timing or losing intent after sign-up
  • No structured or scalable reminder system in place
  • Manual follow-ups were inconsistent and resource-heavy
  • Missed opportunity to convert attendees into long-term customers
Before Kipps AI · Attendance funnel
Paid Registrations100%
Opened reminder email55%
Actually attended50%
After Kipps AI · New funnel
AI voice calls answered65%
WhatsApp reminders clicked72%
Actually attended70%
The Solution

AI voice + WhatsApp.
Fully automated. End to end.

Kipps AI replaced every manual reminder with an intelligent outbound system — calling each registrant, handling objections, and firing WhatsApp links automatically.

AI-Powered Outbound Calling

The voice agent called every registered user with a friendly, human-like reminder before the workshop — no manual dialling required.

Natural Hinglish Conversations

The agent communicated like a real course advisor in Hinglish, increasing trust and response rates significantly.

Strong Value Positioning

Each call emphasized how the Advanced Excel Workshop could be a career turning point — increasing perceived importance and urgency.

Real-Time Objection Handling

Users who were busy or unsure were gently persuaded with clear benefits and flexible solutions — handled fully by AI.

WhatsApp Reminder with Joining Link

Automated WhatsApp messages were sent with direct joining links, making it effortless for users to attend at the right moment.

End-to-End Automation & Tracking

Every interaction was logged automatically — ensuring zero lead leakage and fully consistent follow-up across all registrants.

Impact

Results from the
first campaign run.

70%
of registered users actually attended the workshop
IRA Skills, India
80%
reduction in manual follow-up effort for the IRA Skills team
IRA Skills, India
“Kipps AI transformed how we engage our registered users before each workshop. The AI voice agent feels like a real course advisor — it handles objections, builds excitement, and sends WhatsApp reminders automatically. Our attendance went from 50% to 70% and the team barely lifts a finger.”
IS
IRA Skills Team
Growth & Operations · India
“The Hinglish AI voice felt completely natural. Users responded better than they ever did to our manual SMS blasts — and the WhatsApp joining link made it frictionless to actually join.”
IS
Workshop Operations Lead
IRA Skills · Online Education
65%
call answer rate across all registered users — every lead contacted
IRA Skills · India
Company
IRA Skills
Industry
Online Education
Location
India
Use Case
Attendance Automation

Frequently asked questions

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