Wizycom AbacusMaster
Case Study · Children's Education

Enrollments up 55%.
Parent trust built by AI.

Wizycom – AbacusMaster deployed Kipps AI to replace inconsistent manual counselling with a structured AI voice system — guiding every parent from first enquiry through demo booking and into enrollment, in their preferred language.

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Results at a glance

+60%
Lead-to-demo conversion rate
+70%
Parent response rate increase
+55%
Higher enrollment conversions
−80%
Reduction in manual counsellor follow-ups
The Challenge

Interested parents.
Inconsistent follow-up.

AbacusMaster attracted strong parent interest — but the journey from inquiry to enrollment was broken. Parents had genuine questions about fees, timings, and outcomes, but inconsistent counsellor follow-ups and unclear communication caused most to drop off before attending a demo class. Trust is everything in children's education, and manual outreach wasn't building it.

  • Low lead-to-enrollment conversion despite strong inquiry volume
  • Parents dropping off after first enquiry without attending demo sessions
  • Difficulty explaining program structure clearly during manual calls
  • Inconsistent follow-ups by counsellors leading to missed opportunities
  • Parents had repeated doubts around fees, class timings, online learning, and outcomes
  • Manual calling process was time-consuming and difficult to scale
  • No structured conversation flow for counsellors, causing uneven parent experience
Before Kipps AI · Enrollment funnel
Parent inquiries received100%
Reached counsellor follow-up52%
Attended demo class28%
After Kipps AI · AI counselling funnel
AI engaged with counselling call95%
Objections handled, trust built80%
Attended demo class60%
The Solution

AI counselling that parents trust.
In the language they speak.

Kipps AI deployed a structured AI voice counselling system specifically designed for parent conversations — empathetic, accurate, objection-ready, and available in both English and natural Hinglish.

AI-Powered Parent Counselling Calls

The AI voice agent handled outbound and inbound parent conversations with a soft, natural counselling approach — not a robotic sales call. Every interaction felt human and warm.

Structured Admission Conversation Flow

Every parent conversation followed a carefully designed step-by-step process: greeting → child age → class → concern understanding → program explanation → benefits → demo guidance → enrollment support.

Natural English + Hinglish Communication

The AI adapted to the parent's preferred language style and spoke in simple conversational English or natural Hinglish — improving comfort and significantly increasing trust.

Strict Objection Handling System

The AI handled common concerns: pricing too high, effect on school maths, online class effectiveness, timing changes, and improvement timelines — reducing hesitation and building confidence.

Demo Class Qualification + Follow-Up

Interested parents were guided toward demo class booking, while non-responsive leads received structured follow-up instead of being abandoned — keeping every lead alive.

End-to-End Tracking + Lead Protection

Every interaction was tracked, reducing lead leakage and helping the admissions team focus only on high-intent parents — the ones most likely to enroll.

Impact

More enrolled students.
Happier parents.

60%
increase in lead-to-demo conversion — more parents moved from enquiry to active demo participation
Wizycom – AbacusMaster · India
80%
reduction in manual counsellor follow-ups — the team focused only on serious prospects
Wizycom – AbacusMaster · India
“Parents used to drop off because they had doubts and nobody followed up consistently. Kipps AI changed that completely. Every parent now gets a warm, clear counselling call — their questions are answered, their concerns are addressed, and they're guided to book a demo naturally. Enrollment conversions have jumped significantly.”
WZ
Wizycom AbacusMaster Team
Admissions & Growth · India
“The Hinglish conversation quality was a game-changer. Parents felt comfortable, asked their real questions, and got clear, accurate answers every time — not a scripted robotic response. Trust went up and so did our conversion rate.”
WZ
Program Counselling Lead
Wizycom · Children's Education
70%
increase in parent response rate — natural conversations improved trust and engagement
Wizycom AbacusMaster · India
Company
Wizycom – AbacusMaster
Industry
Children's Education
Location
India
Use Case
AI Parent Counselling & Enrollment

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